STAR SPORTSPLEX | CORPORATE IDENTITY
Star Sportsplex is a premier fitness and training facility
dedicated to empowering athletes at all levels
through cutting-edge classes, sport-specific training,
and mental conditioning. The brand required a bold
and cohesive corporate identity that would capture
its dynamic spirit, professional expertise, and commitment
to peak performance.
The identity system was designed to reflect the energy,
determination, and ambition that drives athletes
forward. The logo embodies movement and progression,
while the colour palette of black, gold, and deep
red strikes a balance between power and precision,
reinforcing the brand’s high-performance ethos. The
result is a compelling visual identity that unites the
Star Sportsplex community, inspiring confidence and
achievement.